The Simple SEO Strategy That Tripled My Digital Product Sales

When I first launched first business, I focused almost entirely on social media. It worked — for a while. But every time I took a break from posting, my sales dipped. That’s when I realized I needed a strategy that would bring in sales consistently, even when I wasn’t actively promoting.

The answer? Search Engine Optimization (SEO). Within a few months of applying a simple, repeatable process, my product sales tripled — and the best part is, the results kept compounding over time.

Step 1 — Find Keywords Your Audience Is Actually Searching For

Instead of guessing, use keyword research tools like Ubersuggest, Keywords Everywhere, or even Pinterest search suggestions to see what people are looking for in your niche.

• Look for search terms with moderate volume and low competition.
• Think about the exact words your ideal customer would type in to find a solution.

Step 2 — Create Content Around Those Keywords

Each blog post, product description, and Pinterest pin became an opportunity to target one specific keyword.

• One keyword per page or post.
• Include it naturally in your headline, intro, and subheadings.

Step 3 — Optimize Your Product Listings

Before SEO, my product titles sounded nice — but they weren’t always searchable. Now, I make sure they clearly describe what the product is and include a keyword my audience is actually looking for.

• Example before: “Super Zen”
• Example after: “Super Zen – Naturopathic Stress Relief Supplement for Calm & Focus”

Step 4 — Add Alt Text to Every Image

Search engines can’t “see” images, so you need to tell them what’s in the photo.

• Include descriptive, keyword-rich alt text.
• Example: “Printable daily wellness planner template with beige and white design.”

Step 5 — Create a Link Network

I started linking my blog posts to related products, and my products back to related blog posts. This keeps visitors on my site longer and signals to Google that my content is connected and valuable.

Step 6 — Use Pinterest as a Search Engine

Pinterest isn’t just social media — it’s a visual search engine. I created keyword-rich pin titles and descriptions, linked them to my optimized blog posts and product pages, and watched the traffic pour in.

Step 7 — Be Consistent

SEO is a long game. The posts I published months ago are still bringing me traffic and sales today — without ongoing effort. The more consistent you are, the bigger your traffic snowball becomes.

Final Thoughts

This simple SEO strategy worked for me because it was focused, consistent, and built around what my audience was already looking for. You don’t need complicated tools or a big budget — just the right keywords, optimized content, and a plan to connect it all together.

Inside the Self-Made Method, I show you exactly how to research keywords, optimize your product listings, and use content to drive passive, organic sales — without the tech overwhelm.